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Our story

WEARHR in Mumbai at night
01

The obsession

It started with a jacket that didn't exist yet — heavy enough to feel like armour, cut sharp enough to walk into any room. We couldn't find it, so we made it.

02

The craft

Every piece is pattern-cut, sampled and washed until it's right. Heavyweight cotton, real hardware, finishing you can feel. Nothing leaves the studio until it earns its label.

03

The runs

We make in small batches. When a design sells out, it's gone — so what you wear is never everywhere.

Ambition isn't loud. It's in the weight of the cloth, the line of the shoulder, the way you carry yourself when nobody's watching.

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